Art Director. Producer. Photographer.
Tina Serrano is an art director, photographer, and digital content creator based in New York City.
Serrano grew up in Southern California with Texas roots. The impact of the Southwestern aesthetic influence (with a gothic edge) is evident in her work.
Inspired by grunge, DIY music, Rococo Style, high femme fashion, and her South Texas heritage, Serrano moved to NYC in 2012 to pursue her education while exploring her aesthetic sensibilities. Her career started when she left NYU to focus on photography, inspired by her experiences with archival jewelry pieces as a museum intern.
In 2015 Serrano began work at Rue Des Tresor, a now defunct designer vintage clothing retailer where she sourced pieces for retail and for curated collections for designated major retailers. Shortly after she began doing freelance photography work for jewelry and apparel, leading to her position at Rive Gauche Jewelry, cementing her place as a Jewelry Photographer and content creator.
In 2019 Serrano began working for Scosha Jewelry, where she was a content creator as well as the Director of Vintage. She started the Vintage jewelry line alongside Scosha, curating a bohemian aesthetic that flowed seamlessly with the brands core. She was doing everything from buying the pieces featured to photographing and handling all marketing for the line.
She now works as a freelance photographer and art director as well as the art and marketing director of Goldpoint Bk.
